MISSION STATEMENT:MORE AFRICAN FILMS IN THEATRES AND OTHER MEDIA
Few African films are shown in our theatres. The main purpose of the AFF is to ensure that these quality films can be viewed in the regular theatre circuit or on television. Therefore, organising an event or festival is a means to this purpose.

Our non profit organisation wishes to construct a circuit which offers a financial guarantee to the divers distributors the AFF co-operates with. This circuit is currently incomplete but does form the basis of a larger circuit in Flanders/Belgium. Our aim is to guarantee at least 50 screenings so that a distributor can launch an African movie without great financial risk (obtaining of the rights, bi-lingual subtitling of a new copy...)

Ideally the AFF wishes to ensure that, in every town in Flanders, several African films are shown at least once every year. 

In the future the festival will expand more and more over the whole of Flanders, Brussels and Wallonia. If the Benelux distribution rights of the films allow it, our non profit organisation will also expand to the Netherlands and Luxemburg where we have good contacts.

 

STRATEGIC GOALS

1. The building of a worthy film festival in Leuven and a circuit in the province of Flemish Brabant that can play an important role in film happenings in Flanders and Belgium.

2. More and better promotion for African films and culture in Belgium.

3. More African films in Belgian distribution.

4. A larger audience for African movies.

5. To stimulate the debate about film in Africa and the effect of globalisation on movie production and distribution in general.

6. To launch and/or support projects on the African continent.

7. To stimulate an inter-cultural dialogue.